
BlackBerry is trying for the second time to become a major player on the mobile phone market, but for the first time this is also a matter of survival for the Canadian company.
Since Thorsten Heins took leadership of BlackBerry back in January 2012, the company continued to bleed money to the point that even Windows Phone, a brand new mobile platform, managed to surpass it in well-established markets. The legendary BlackBerry security and reliability traits took a huge blow with the major outage from October 2011, which was also one of the reasons Heins was appointed new CEO and President of BlackBerry while the company’s founders Jim Balsillie and Mike Lazaridis stepped down. Unfortunately, the strategy for turning BlackBerry’s financial...