
Mozilla has a very clear view on its mission, to make it easier for people to experience the web, in all it forms, and to make the web better. Part of that means creating better web technologies and standards and part of it means making Firefox better.
One thing that Mozilla wants is to free up users from having to rely on various proprietary platforms for what should be basic web functionality, identity and authentication for one. But Mozilla has been working on "liberating" users in another way, by building social tools into Firefox itself. Mozilla has been experimenting with this for a while, the F1 sharing add-on which later became Firefox Share, for example, but the experimentation period is done, social is now built...