Nokia to Focus on Entry- and Mid-Range Handsets in 2013

Nokia’s Windows Phone 8-based Lumia 920 and Lumia 820 smartphones have proven highly popular among mobile phone users, yet it seems that the company will actually focus on the entry- and mid-level market for the next year.

According to a recent article on DigiTimes, the company will continue placing orders for Windows Phone 7.5 devices to Taiwan-based ODM makers next year. These phones can be pushed to shelves at lower prices, it seems, while those running under Windows Phone 8 cannot, due to higher hardware requirements, the news site suggests. Nokia has already launched cheap smartphones running under Windows Phone 7.5, and might continue to do so next year as well, it seems.

Apparently, the company has registered great success in the entry-level market segment, and could even adopt another mobile OS to help it continue release affordable devices.

Nokia Lumia 610
Image credits to Nokia

Posted in: Mobile Phone, News