6/12/2012 06:53:00 PM
dannzfay
We knew that Advanced Micro Devices had managed to impress the world with its A-Series and E-Series accelerated processing units, but we didn't see as many updates regarding the embedded line.
Our questions as to whether or not AMD is doing well on that front have finally been answered, and the response is quite positive. Basically, the embedded APUs (the G-Series and R-Series, as far as we know), have been received so well that the Sunnyvale, California-based company believes it has a bright future in this segment. In fact, in a recent announcement, AMD said it had created a new business division meant to oversee its activities in that field: Embedded Solutions Group. Arun Iyengar will act as corporate vice president and general manager. He has 20 years of experience and held leadership positions at Altera Corp before joining AMD.
“AMD APUs have been extremely well received by embedded system designers who require more graphic-intensive displays and compute power, while continuing to increase our engagement with ecosystem partners to deliver a complete solution,” said Lisa Su, senior vice president and general manager of AMD global business units. “Arun’s appointment and dedicated focus on expanding our differentiated embedded offerings will help ensure we are seizing the opportunity to expand in this rapidly growing market.” AMD Embedded Solutions will be a separate entity within AMD's global business, which makes AMD Senior Vice President Lisa Su the one Arun will be reporting to.
In addition to embedded APUs, it will develop and offer discrete graphics and AMD Opeteron processors suited for communications, storage and anything else in need of both performance and power efficiency. The embedded microprocessor market will reach $6 billion in 2012 (4.8 billion Euro) and will grow, annually, by 12-15% until 2014. The success of AMD Embedded Solutions Group will be reflected in how large a share of this segment it carves out.
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