With only four days left until Galaxy S III sales kick off, Samsung has officially launched special standalone stores, which are meant to offer customers the possibility to fully interact with the company’s latest Android flagship smartphone.
They will be called Samsung Mobile PINs and will be the first European locations to sell the Galaxy S III, starting in London from May 29. The South Korean company also confirmed the first two Samsung Mobile PINs will open on May 29 in London at Westfield Shepherd’s Bush and Old Spitalfields Market. However, Samsung plans to launch two additional PINs in the UK at some point this summer, which will be located in Hyde Park and Olympic Park. According to Samsung, “the conceptual idea of the PIN is a moving landmark experience like a pinpoint on a map.”
Customers who are willing to pay a visit to such Mobile PINs will meet Samsung’s fully trained staff members who will share their product knowledge and provide demos, and even allow them to try out other smart mobile devices, functions, services, and apps. Design-wise, the Samsung Mobile PIN’s walls are entirely made of glass, which makes it is easier to move to different locations. In fact, the PINs walls are built with “a two-way customized mirrored glass.” Visitors will also have the pleasure to take part in various events surrounding the Mobile PIN, such as the Galaxy Studio event.
Hands-on sessions for Galaxy S III and Galaxy Note will also offer customers the opportunity to learn more about the features of these smartphones. Drawing competitions using the Galaxy Note will also be opened to all visitors. “We welcome everyone to this dynamic and energetic place to fully experience and enjoy all the core features of Samsung mobile products,” said Younghee Lee, Samsung’s senior vice president and head of Global Marketing at Mobile Communications Business.
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