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May 2, 2012

Nokia and Carl Zeiss Extend Partnership for “More PureView Innovation”




Nokia and Carl Zeiss have just announced they will extend their long-time partnership to offer customers new devices integrated with the innovative PureView technology.

The announcement doesn’t come as a surprise at all, especially given the hype built around the latest Nokia 808 PureView smartphone, which is about to make its debut on the market.

The collaboration between the two has given Symbian fans some of the best camera phones on the market, such as the Nokia N8, and fresh new Nokia 808 PureView.

Speaking about the latter, the Finnish company has just confirmed that rollout of the smartphone starts this week, with Russia and India being the first to get the 808 PureView within the next few days.

“Carl Zeiss was a crucial partner in the creation of the first PureView experience. The benefits of our ongoing collaboration will be more PureView innovation and further advancements in smartphone imaging in the coming months and years,” said Jo Harlow, executive vice president of Nokia Smart Devices.

Nokia 808 PureView is considered one the best camera phones soon to be available on the market, only second to the older N8. 

The smartphone boasts a 41-megapixel rear camera with Carl Zeiss optics, autofocus, Xenon flash and full HD (1080p) video recording.

Some may consider the fact that the smartphone is powered by Nokia Belle operating system as a downside, but this is the only way Nokia could have fit such a powerful module camera. 

“When joining forces with Nokia in 2005, we wanted to push the boundaries of mobile photography. Looking back at seven years of successful partnership, we are proud of the innovations and outstanding products created in this shared journey. Today we are celebrating the extension of our collaboration with a new technology that sets another real benchmark in this sector,” concluded Michael Kaschke, CEO, Carl Zeiss AG.


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