ELSA Unveils Gladiac GeForce GTX 680 Graphics Card

ELSA has finally made the official introduction of its NVIDIA Kepler-based video board, which is called Gladiac GeForce GTX 680 graphics card. 

For those who are wondering why they haven't heard of ELSA before, it is because the company is based in Japan and usually focuses on professional boards.

That is to say, its product collection features the Quadro brand more than it does the GeForce one.

Nevertheless, the company isn't a complete stranger to consumer-oriented graphics adapters.

As proof of this, the Gladiac GeForce GTX 680 has finally made its official appearance.

Given how much time the company allowed to pass before bringing this product to the table, one would expect some modifications to the design or performance, or both.

After all, it has been around 15 days since the first GTX 680 showed up, during which more or less every OEM out there provided custom ones.

Alas, this is not the case. In fact, ELSA's Gladiac GeForce GTX 680 is the reference unit in all but name and stickers.

The graphics processing unit (Kepler GPU) operates at 1,006 MHz, or 1,056 when the GPU boost technology takes over.

Meanwhile, the 2 GB of GDDR5 memory have a base clock of 1,502 MHz actual, which leads to 6,008 MHz effective.

As for everything else, the memory interface is of 256 bits, the number of CUDA cores is 1,536 and the memory bandwidth is 192 GB/s.

Finally, the price is definitely not flattering, not when the recommended retail tag is supposed to be $499 (499 Euro in Europe, despite exchange rates). ELSA's customers will have to fork up 64,800 JPY, which corresponds to $787 and 602 Euro.

With other vendors selling the card at 57,000 JPY ($693 / 529 Euro), we really can't see the company holding onto its own tag for very long.

Posted in: Hardware, Preview