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Apr 18, 2012

AMD Cuts Radeon HD 7900 Prices by More Than Expected




We said, last week, that the Radeon HD 7900 graphics series from Advanced Micro Devices was in for some cuts in prices and, sure enough, here they are. 

Then again, we might say that the previous rumors didn't exactly pan out, but that is actually a good thing in this instance. 

That is to say, AMD actually lowered the prices by more than previous leaks suggested. 

For those in need of a reminder, the HD 7970, HD 7950 and HD 7770 are the ones that were said to be in for a higher affordability. 

HD 7970 would have gone down by $60 / 45 Euro, to $489 / 372 Euro, give or take. 

The HD 7950 was supposed to get a cut of $55 / 42 Euro, to $394 / 300 Euro. 

The HD 7770 was supposed to see its tag lowered by $15 / 11.43 Euro, to $155 / 118 Euro. 

What really happened was that, barring the HD 7950, the adapters got even cheaper. VR-Zone reports so anyway. 

To follow the same order as above, the HD 7970 is $70 / 50 Euro cheaper, which means that its tag is $479 (450-455 Euro, since exchange rates matter little here). Secondly, the HD 7950 went down by $50, but it still got the tag below $400. Finally, the HD 7770 got $20 sheared off its price, leaving it at $139 (130 Euro, according to online listings). 

As a bonus, the Radeon HD 7870 should be found cheaper too, even though it wasn't part of the plan: $330 / 320 Euro. 

Consumers with lower budgets might be saddened to hear that no HD 7800 board is going to be more affordable. Alas. Nevertheless, this much is definitely better than nothing and further price reductions may take place later in the year, as soon as even newer video cards appear.


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