Facebook's Full Page Logout Ads Go for $700,000, €529,000

A few weeks ago a new type of Facebook ads made the rounds, the logout page ad. It's the biggest display ad Facebook has to offer and it has some unique, and not quite obvious advantages. One question though was how much do they cost.

We have a price now and because of it we know the advertisers Facebook is targeting with this ad unit as well. AdAge says Facebook is asking $700,000 for the full page ad per day so, clearly, only big name advertisers are going to afford it.

There's a catch, the ads can be bought on their own, they're bundled with home-page ads so you're not paying the full sum just for them. In fact, the homepage ads go for $550,000, €415,000 with the logout option being $160,000, €121,000 extra.

Facebook said some 37 million Americans log out each day so he ads certainly reach a wide audience.

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